Like many of you out there, I grew up in a family that struggled to get by. I not only learned a lot about doing without and appreciating the things money couldn’t buy, but I actually got a distaste for the luxuries of life. Don’t take me to a fancy restaurant, I won’t be eating anything there. I’d rather have Mickey Dee’s or KFC. I’ll pass on all of the expensive gadgetry and iCrap, thank you. I think luxury cars look abominable… and I wouldn’t be caught dead driving one.
And you can rest assured I would never, ever, ever give a luxury car as a gift….
I think I can safely say that you don’t have to be someone who abhors the “finer things” in life to want to throw up in your mouth watching that commercial… and the many other ads Lexus bombards us with every holiday season as part of their “December to Remember” campaign. The very thought of buying someone a car that costs more than many of us make in a year is enough to make most of us want to storm into a gated community and go all Motorhead over some of its denizens.
Now, I realize that Lexus has just as much right as anyone else to advertise their wares in a way that will get more people to buy them… and there are a lot of people out there who have enough money lying around to get their loved ones the gift of overpriced German engineering for Christmas… but still, for the majority of the population, the very idea behind these commercials is merely rubbing our noses in the fact that we are poor and we should feel ashamed of ourselves for being too cheap to give our wife/husband/son/daughter/grandfather/cousin/best friend/illicit lover a new Lexus.
The very audacity of Lexus to assume one of their cars is the perfect gift for the average person to give to someone else! The gap between the haves and have nots in society is already wide enough and beginning to stir tension. These December to Remember ads are like throwing a little Texas Tea on the fire burning in our barrels that keep us warm on long winter nights…
Here’s a call for some sanity in luxury car commercials, and a warning to the upper upper class high society that they need to be kicked in their fancy big balls. No sane person with any financial common sense whatsoever buys another person a brand new car worth several tens of thousands of dollars for Christmas, or any other occasion. The only people who could afford to put a bow on a brand new Lexus and give it to their new trophy girlfriend probably don’t need your advertising to be lured into a Lexus dealership to part with several hundred pictures of Benjamin Franklin they probably didn’t work very hard for in the first place. If we see these ads again next holiday season, The Nest might have no choice but to organize an Occupy the Lexus Dealership movement!
As a side note, today Evil Squirrel’s Nest celebrates its second anniversary on WordPress!!! Yes, to think I started this odd collection of squirreliness all with this lameass post on Christmas Eve 2011. I’m not sure if there is a list of what kind of gifts are appropriate to get a blogger for each milestone anniversary (not that I’m asking for any, mind you), but I’m pretty sure that for a second anniversary, it probably isn’t a brand new Lexus…