Thickheaded

Huh huh huh!!!!!

Huh huh huh!!!!!

tuesday tvOne of the golden rules of advertising is to paint your product in a positive light.  Halls cough drops compares their medicinal effect to a refreshing European sauna.  Corona beer compares drinking it to a day at the beach.  Herbal Essences shampoo compares washing your hair to an orgasm.  Consumers are going to be much more likely to buy the product if the image that product portrays is a positive one.  This is why Doublemint gum was hawked in the 80’s by a pair of pretty twin girls as opposed to, say, these two…

Double your pleasure....

Double your pleasure….

Sometimes, though, advertisers throw all conventional wisdom out the window for the benefit of a cheap laugh.  That’s what the makers of A&W root beer did in the mid 2000’s when they unveiled their “Thick Headed” campaign.  Here was their finest effort…

The name's Doo-MAHZ, dumbass!!!

The name’s Doo-MAHZ, dumbass!!!

Here we see A&W comparing their root beer to a complete moron.  “With A&W root beer, it’s GOOD to be thick headed!!!”  I have no idea if this commercial actually sold more root beer or not, but it is absolutely funny as hell and is one of the greatest commercials of the entire decade!

Here’s another great Thick Headed ad….

Totally epic, and utter genius to use such negative imagery in your advertising and achieve a positive result!  To the thick headed dumbasses who dared to be stupid for the sake of selling root beer, we at The Nest salute you!  And that is your quickie Retro Ad Tuesday for this week, as I’ll be on the road for the next three days enjoying some baseball in Texas.  I may try to sneak in a post on Wednesday (the comic’s already in the bag and waiting to be posted), but if not, see ya for the usual late-week features!

I'll be sure and tell 'em Large Marge sent me...

I’ll be sure and tell ’em Large Marge sent me…

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About evilsquirrel13

Bored former 30-something who has nothing better to do with his life than draw cartoon squirrels.
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8 Responses to Thickheaded

  1. merbear74 says:

    Do you happen to have the twin of the lefts number?

  2. Have a great trip! Say hi to Pee Wee for me. 🙂

  3. wonder if the one on the right has plans?

  4. The Cutter says:

    I remember the Mr. Dumass commercial. I felt bad for anyone who actually had the name Dumass after that, because you know what people were gonna call them.

    • Probably a lot of Dumasses out there who went through the legal name changing procedure. I always wondered why A&W didn’t use the more familiar surname “Dumas” for the boss, since a moron like the guy in the commercial would pronounce it the same way…

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