While there are many different elements one can use in creating a television commeecial, one of the most basic and necessary things it needs to do is describe your product and its benefits to the consumer… otherwise, you are wasting a lot of money on a 30 second spot that you aren’t going to get back in extra sales. This is generally an easy concept to execute for most products out there… but what if you sell something that people just don’t talk about rather freely? (except on the blogs of preverted 30-somethings)
This was a challenge Massengill, who you may know as one of the leading brands of feminine douche (as if there is such a thing as masculine douche), faced in trying to get more women to send their embarrassed husbands to the store to buy their product. Big ups though to these douchemeisters, who not only rose to the challenge of how to sell douche on TV back in the days when Bob Eubanks still had to say “whoopie”, but managed to create an ad campaign that got the public’s ultimate compliment…. we lampooned the hell out of it, and still do today! Here is this week’s TV Commercial Tuesday ad:
Ahhh, that “no so fresh feeling!” Gotta live this little peek into those private mother-daughter talks…
Here’s another great parody from the funniest sketch show ever…..
I even took a stab at that not so fresh feeling in one of my past comic strips….
Oh… and I will always pronounce it DOO-key, because my Mom was the queen of literal pronunciation, and she passed that along to me….
Let’s all grab a bottle of vinegar and water and make a toast to not so freshness!!!!