One thing I find fascinating about the song selection for the muzak CD’s that play in fine Meccas across the country is that they are rife with not just obscure artists, but a lot of musical acts that are classified as “indie.” It’s incredibly ironic that an entity like Mecca that practically embodies corporate America seems to be giving a lot of independent artists exposure to the masses over its speakers.
Today’s featured act is Matt and Kim, an indie duo featuring….. well, Matt and Kim. Matt Johnson and Kim Schifino have been around for about a decade now. They first gained attention for themselves with the video they shot for their 2009 song “Lessons Learned,” which went viral on YouTube, and featured the dynamic duo stripping naked as they pranced through Times Square on a cold February day.
Matt and Kim first came to my attention with a horrific song from their 2012 album “Lightning” that was featured early on the 2013 Summer CD, “Let’s Go.” Tell me Matt doesn’t sound like Weird Al singing this song… that’s who I honestly thought it was when I first heard it.
The duo made up for it with a killer hit I just adore from the same album that was a part of the Fall CD last year, “It’s Alright.” Once again, I’m going to post the video here since it’s available on YouTube… and it’s a bit…. um…. well, just watch for yourself!
I guess you wouldn’t expect anything less from a couple musicians who weren’t afraid to run around New York City in their birthday suits. The choreography is quite impressive and the idea is very original, though the result somewhat creepy….
Both “Let’s Go” and “It’s Alright” have returned for the current Mecca Muzak CD, which should be playing in stores through at least the end of August. If you happen to stop by Mecca sometime this summer, listen for Matt and Kim. Just two of the many indie artists who are making your shopping experience more enjoyable…